Driving digital: welcome to the ExConomy

Stijn Viaene and Lieselot Danneels
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Lieselot Danneels: Vlerick Business School and KU Leuven

Journal of Financial Perspectives, 2015, vol. 3, issue 3, 182-187

Abstract: A first step in better applying the new digital technologies currently at our disposal is understanding what creating digital value really means. To give digital a more precise focus, we have coined the “ExConomy” framework, which breaks down what digital entails into four realities: customer experience is value, experimentation is necessary, collaboration reshapes strategy and business models, and digital ecosystem platforms rule. This paper gives a presentation of these four realities and provides a tool for self- assessment of an organization’s digital readiness.

Keywords: Digital (search for similar items in EconPapers)
JEL-codes: G10 (search for similar items in EconPapers)
Date: 2015
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