Six smart moves when playing the smart card game

Leo Van Hove ()
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Leo Van Hove: Vrije Universiteit Brussel (Free University of Brussels), Postal: ECON-2C147, Vrije Universiteit Brussel, Pleinlaan 2, B-1050 BRUSSELS, BELGIUM, http://www.vub.ac.be/ACCO/

Journal of Financial Transformation, 2004, vol. 12, 55-61

Abstract: We are witnessing a shake-out in the European electronic purse market. Several cards that have been in the market for years have or are about to disappear. On the other hand, there are a number of schemes that are doing reasonably well, particularly in the Benelux. This article looks at the mixed experience with e-purses in Europe from a pragmatic point of view and tries to highlight the mistakes that were made by the losers and the smart moves that helped the winners. The article tries to summarize the lessons learned in six 'smart moves'. These lessons should be of interest to newer e-purse schemes elsewhere in the world, but also to other novel payment solutions that target the market for low-value payments.

Keywords: electronic purses; electronic money; Europe; network externalities (search for similar items in EconPapers)
JEL-codes: E42 (search for similar items in EconPapers)
Date: 2004
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Persistent link: https://EconPapers.repec.org/RePEc:ris:jofitr:0959

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