The legal assault against marketing

Kirk Herath ()
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Kirk Herath: Nationwide Insurance Companies, Postal: One Nationwide Plaza, Columbus, Ohio 43215, http://www.nationwide.com/

Journal of Financial Transformation, 2004, vol. 11, 92-95

Abstract: Privacy laws by their very nature pose a direct threat to a company’s ability to market new products and services to its customers. Therefore, before attempting to sell customers every conceivable product and service, regardless of the potential return, it is important to coordinate marketing activities and limit your marketing contacts to only those products or sets of products that provide the greatest return.

Keywords: Privacy laws; marketing; financial regulation (search for similar items in EconPapers)
JEL-codes: G21 G28 M30 (search for similar items in EconPapers)
Date: 2004
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Persistent link: https://EconPapers.repec.org/RePEc:ris:jofitr:1367

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