Extracting the business value of IT: It is usage, not just deployment that counts!

Donald Marchand ()
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Donald Marchand: IMD, Postal: Ch. Bellerive 23, P.O.Box 915, CH-1001 Lausanne, http://www.imd.ch/faculty/faculty.cfm?select=faculty&ID=159

Journal of Financial Transformation, 2004, vol. 11, 125-131

Abstract: Business Managers devote 90% of their time and attention to IT investments and deployment that only account for 25% of the business value of IT. The residual business value of IT (75%) resides in increased usage of information and IT by managers and employees internally and with customers, partners, and suppliers externally. Seeing, measuring, and improving the information, people, and IT usage practices in a company impacts directly effective information and knowledge use and business performance. For some companies, their Information Orientation is the difference between deploying and using information, people, and IT for competitive advantage versus competitive necessity. Knowing the difference can make a big difference in company performance.

Keywords: Financial institutions; IT investments; Information Orientation (search for similar items in EconPapers)
JEL-codes: G21 O33 (search for similar items in EconPapers)
Date: 2004
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Persistent link: https://EconPapers.repec.org/RePEc:ris:jofitr:1375

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