Designing Digital Experiences in Wealth

Raza Shah and Manish Khatri
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Raza Shah: Capco
Manish Khatri: Capco

Journal of Financial Transformation, 2019, vol. 49, 22-31

Abstract: With the signi cant increase in mobile processing power over the last decade, intelligent, well-designed mobile applications have become the norm, and the wealth and investment management industries need to follow suit if they are to hold relevance. This article highlights how design thinking can enable curators of digital experiences to harness a human-centered approach to app design, thus maximizing the wallet-share of millennials. It breaks down the key areas needing attention during design, and showcases research suggesting how design and communication are essential in capturing a transient wealth and investment generation.

Keywords: Innovation; wealth; design thinking; user experience; investing (search for similar items in EconPapers)
JEL-codes: G20 (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:ris:jofitr:1629

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