The big gap between strategic intent and actual, realized strategy

Howard Yu () and Jialu Shan ()
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Howard Yu: IMD Business School, Postal: LEGO Professor of Management and Innovation,, Chemin de Bellerive 23, 1003 Lausanne, Switzerland, http://www.howardyu.org/
Jialu Shan: IMD Business School, Postal: Research Fellow, Chemin de Bellerive 23, 1003 Lausanne, Switzerland, https://www.imd.org/dbt/scholars/shan/

Journal of Financial Transformation, 2019, vol. 50, 10-23

Abstract: Most executives know what needs to get done, but there is always a gap between intention and the realized strategy of the firm. We investigated three different industries (automotive, banking, and consumer goods sectors) and showed how some companies can close this knowing-and-doing gap and beat the competition. We relied on hard market data and ranked companies based on the likelihood that they acquire new knowledge in their efforts to prepare for the future. Such findings can be generalized for other sectors, consequently providing a set of important lessons for managers at large.

Keywords: innovation; new knowledge; automative; banking; consumer goods (search for similar items in EconPapers)
JEL-codes: O30 (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:ris:jofitr:1633

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