Innovation as a competitive advantage – experiences and insights from Baloise

Alexander Bockelmann ()
Additional contact information
Alexander Bockelmann: Baloise Group, Postal: Aeschengraben 21, 4002 Basel, Switzerland, https://www.baloise.com

Journal of Financial Transformation, 2021, vol. 54, 98-103

Abstract: The ability to innovate is key for any company to survive and prosper over time, independent of its industry. Digital transformation has significantly accelerated the innovation cycles and led to the megatrends that are groundbreaking for the insurance industry. With its corporate strategy Simply Safe, the Swiss insurer Baloise is facing the challenges of continuously evolving itself. This article shows how an insurance company can structure the innovation process in a way that the strategic focus is not lost and explains why the corporate culture plays a decisive role in this.

Keywords: innovation; transformation; ecosystems; insurance; digital; financial transformation; customer journey; customer centric; mobility; megatrends; strategy (search for similar items in EconPapers)
Date: 2021
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ris:jofitr:1677

Access Statistics for this article

Journal of Financial Transformation is currently edited by Prof. Shahin Shojai

More articles in Journal of Financial Transformation from Capco Institute 77 Water Street, 10th Floor, New York NY 10005.
Bibliographic data for series maintained by Prof. Shahin Shojai ( this e-mail address is bad, please contact ).