Elements Influencing the Adoption of Electronic Banking in Pakistan An investigation carried out by Using Unified Theory of Acceptance and Use Technology (UTAUT) Theory

Mehreen Malik
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Mehreen Malik: Hailey College of Banking & Finance, University of the Punjab, Lahore, Pakistan

Journal of Internet Banking and Commerce, 2020, vol. 25, issue 02, 01-23

Abstract: With the upsurge, massive growth and development of internet and information technology, banking and financial services are being offered by the banks to their customers through e-banking extensively. This study aims to identify the elements influencing the adoption of Electronic Banking in Pakistan by using extended Unified Theory of Acceptance and Use Technology (UTAUT) theory

Keywords: Electronic Banking; Unified Theory of Acceptance and Use of Technology (UTAUT); Performance Expectan (search for similar items in EconPapers)
JEL-codes: L81 (search for similar items in EconPapers)
Date: 2020
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