FACTORS AFFECTING E-COMMERCE POTENTIAL OF ANY COUNTRY USING MULTIPLE REGRESSION ANALYSIS

Ansar Waseem (), Yasir Rashid, Muhammad Akib Warraich, Imran Sadiq and Zeeshan Shaukat
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Ansar Waseem: Department of Marketing, School of Business and Economics University of Management and Technology, Lahore, Pakistan
Yasir Rashid: Department of Marketing, School of Business and Economics, University of Management and Technology, Lahore, Pakistan
Muhammad Akib Warraich: Department of Marketing, Rennes School of Business, 2 Rue Robert d’Arbissel, 35065 Rennes, France
Imran Sadiq: Department of Marketing, School of Business and Economics, University of Management and Technology, Lahore, Pakistan
Zeeshan Shaukat: Department of Marketing, School of Business and Economics, University of Management and Technology, Lahore, Pakistan

Journal of Internet Banking and Commerce, 2019, vol. 24, issue 02, 01-28

Abstract: The advancement of Information Technology and Telecommunication has opened new avenues for business. These astonishing developments have led to rapid diffusion of e-commerce which is gaining popularity around the globe and it is contributing to the economic growth of country. This study aims to develop an integrative model based on different factors which can affect the growth of ecommerce in any country. For this purpose, data of 145 countries for year 2014 was obtained from different sources. Nine different Multiple Regression Models were proposed by combination of different factors in order to analysis their relative effect on growth of e-commerce. Result of the study show that the sensitivity of the ecommerce potential was highest for GNI per Capita and Readiness Sub-Index respectively. Similarly, other factors such as education level, urbanization and social media user were also found significantly associated with e-commerce potential. However, Cyber Security and Business Prospects were found to be statistically insignificant in few of the models. The paper concludes with few suggestions for government and policy makers to increase e-commerce growth in the country.

Keywords: Financial Reporting Quality; Managerial Accountant; Standards of Ethical; Extractive and Mining; Jordan (search for similar items in EconPapers)
JEL-codes: A11 (search for similar items in EconPapers)
Date: 2019
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