Evaluation of Government Employees Bank Selection Criteria in Hargeisa, Somaliland by Using AHP

Najah Aden Ismail ()
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Najah Aden Ismail: College of Economics and Management, Nanjing University of Aeronautics and Astronautics, Nanjing 210016, China

Journal of Internet Banking and Commerce, 2019, vol. 24, issue 03, 01-10

Abstract: This paper investigates bank selection criteria in Hargeisa, Somaliland. The motivation to realize this work comes from the fact that no many research works have been done in this area, to investigate this topic. This study aimed at exploring and understanding government employees’ relative preference of bank selection based on the four selected criteria, i.e. what criteria does the target group take into consideration to determine their bank choice. Therefore, the researcher opted for the use of Analytic Hierarchy Process (AHP) as a research methodology for collecting and analyzing the data because it is the most objective method to get mathematical way to measure data of a subjective nature. Results indicate that Bank’s Location is the most significant criterion that government employees give importance to. Thus, results got from this paper are reliable are valuable on bank preference and bank selection criteria. Hence, this paper’s results can be used in future research works.

Keywords: Bank Selection Criteria; AHP; Saaty’s Nine Scale; Somaliland (search for similar items in EconPapers)
JEL-codes: A11 (search for similar items in EconPapers)
Date: 2019
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