Mobile Use and Online Preferences of the Millenials: A Study in Yalova

Akkucuk U () and Turan C
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Akkucuk U: Department of Management, Bogazici University, Istanbul, Turkey
Turan C: Department of Business Administration, University of Yalova, Yalova, Turkey

Journal of Internet Banking and Commerce, 2016, vol. 21, issue 01, 01-11

Abstract: The aim of this research is to understand the use of social media in the millennial generation. Millennial generation covers those people born in the early 2000’s. The research study answers critical questions such as: Why do the millennials use social media? Which website or social channels do they use most frequently when they surf the Internet? Using the social media has been explained thoroughly from a conceptual standpoint in different academic sources. We want to offer the readers some quantitative results beyond the qualitative research studies found in the literature. The study involved a questionnaire administered to 120 children between the ages of 12 and 17. The children were chosen by convenience sampling among the students from a combined Primary and Secondary Public School located in the Yalova district of Turkey.

Keywords: Social media; Millennials; Online behaviour; Yalova; Internet; Social networks (search for similar items in EconPapers)
JEL-codes: A11 (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:ris:joibac:0139

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