Mediating Role of Customer Value between Innovative Self Service Technology (ISST) Factors and Online Repurchase Intention

Saher Irshad ()
Additional contact information
Saher Irshad: Master of economics, Lahore, Pakistan

Journal of Internet Banking and Commerce, 2016, vol. 21, issue 02, 01-18

Abstract: This paper measures the effects of Innovative Self Service Technology (ISST) factors on Customer value (CV) and further effects of customer value on online repurchase intention. Quantitative method was employed and a structured survey was tested among a sample of 122 online shoppers. From selected traits of ISST, navigation and ease of use showed a significant contribution towards CV. Moreover, it was found that customers are more intended to repurchase when they perceive a high value from an online retail store. The paper examines diverse ISST aspects reasoning customer’s continuance of online shopping in Lahore. Future research could be drawn on a larger sample size. Moreover, research can be extended to factors that hinder customer’s intention to continue online shopping e.g. fraud, quality issues, security and privacy.

Keywords: Online Shopping; Self-service; Customer Value; Continued Use (search for similar items in EconPapers)
JEL-codes: A11 (search for similar items in EconPapers)
Date: 2016
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.icommercecentral.com/open-access/media ... ention.php?aid=75660 Full text (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ris:joibac:0182

Access Statistics for this article

Journal of Internet Banking and Commerce is currently edited by Vijaya Lakshmi, Nahum Goldmann and Dale Pinto

More articles in Journal of Internet Banking and Commerce
Bibliographic data for series maintained by Dale Pinto ().