FINANCE, FRANCHISE AND THEIR IMPACT ON TOURISM

Kaysar Sayabaev () and Zhanna Nurgaliyevа
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Kaysar Sayabaev: S. Seifullin Kazakh Agro Technical University, Astana, Kazakhstan
Zhanna Nurgaliyevа: JSC “Financial Academy”, Astana, Kazakhstan

Journal of Internet Banking and Commerce, 2016, vol. 21, issue 03, 01-12

Abstract: The tourist business is the adaptation of the country in the international arena. An improvement of factors of tourism increases the credibility of business entities in the country. Based on this the author decided to investigate the effect of franchising that is on tourism. The article is useful for entrepreneurs, analysts, teachers and students. Article considered in detail history of the development of franchise business in Kazakhstan. The author presented a detailed chronology of the development of this business, pointed the scope of the franchising as well as domestic companies using franchising. In the article determines the importance of franchising in the development of small and medium business in Kazakhstan. Theoretical and methodological basis of research served as the scientific concept of modern economic theory, theories of innovation and theories of management, and also works on the management of domestic and foreign scientists. The author came to the conclusion about a weak franchise development in the tourism market. Travel services little are popular with foreign investors. But nevertheless, the franchise has established itself as one of the methods of business collaboration with business development.

Keywords: Finance; Franchising; Tourism; Effect; Franchise Business; Franchise; Franchisor; Entrepreneurship (search for similar items in EconPapers)
JEL-codes: A11 (search for similar items in EconPapers)
Date: 2016
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