What Makes Users Buy Paid Smartphone Applications? Examining App, Personal, and Social Influences

Lina Wu () and Minchoel Kang ()
Additional contact information
Lina Wu: Market Analyst, Hengtong Optic-Electronic Co., Ltd., Suzhou City, China
Minchoel Kang: Professor, Department of e-Business, Ajou University, Suwon, South Korea

Journal of Internet Banking and Commerce, 2015, vol. 20, issue 01, 01-22

Abstract: This study proposes an integrated model of users’ intention to purchase paid smartphone applications. Focusing on individual-level perceptions of paid smartphone apps, it investigates the impacts of paid apps’ characteristics (perceived usefulness and perceived price), as well as their users’ personal (personal motivation and self-efficacy) and social (mass influence and peer influence) characteristics on users’ attitude toward paid apps, which in turn influence users’ intention to purchase them. The proposed research model was evaluated using data collected from 231 respondents through the structural equation modeling technique. The results showed that perceived usefulness, self-efficacy, and peer influence are critical determinants of users’ attitude toward paid apps, which can lead to users’ intention to purchase paid apps. By highlighting the purchasing process of smartphone paid apps, it may provide guidance to app vendors to launch their new products or services in a successful manner.

Keywords: paid smartphone application; Intention to purchase paid apps; app characteristic; personal characteristic; social characteristic (search for similar items in EconPapers)
JEL-codes: A11 (search for similar items in EconPapers)
Date: 2015
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.icommercecentral.com/open-access/what- ... uences.php?aid=50537 Full text (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ris:joibac:0223

Access Statistics for this article

Journal of Internet Banking and Commerce is currently edited by Vijaya Lakshmi, Nahum Goldmann and Dale Pinto

More articles in Journal of Internet Banking and Commerce
Bibliographic data for series maintained by Dale Pinto ().