A Qualitative Study of E-Business Adoption in the Real Estate Sector in China

Yan Sun () and Okwenna Ifeanyi ()
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Yan Sun: Lecturer, International School of Business Suzhou, XJTLU, China
Okwenna Ifeanyi: International School of Business Suzhou, XJTLU, China

Journal of Internet Banking and Commerce, 2015, vol. 20, issue 01, 01-10

Abstract: The purpose of this qualitative study is to investigate e-business adoption into real estate agencies in China. This research focuses on the advantages and disadvantages of IT/IS (Information Technology/Information Systems) integration through face to face interviews with property agency managers in Suzhou. Particularly, it looks into the real estate sector in China today and provides implications to improve service quality and stay competitive within local real estate agencies in Suzhou, China.

Keywords: Real Estate; Websites; Agents; Search Engine Optimization (SEO); Personal Profile; China (search for similar items in EconPapers)
JEL-codes: A11 (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:ris:joibac:0226

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