Factors Influencing Intention to Adopt Internet Banking by Postgraduate Students of the University of Ibadan, Nigeria

Omotayo Fo () and Adebayo Ak
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Omotayo Fo: Africa Regional Center for Information Science (ARCIS), 6 Benue Road, University of Ibadan, Nigeria
Adebayo Ak: Africa Regional Center for Information Science (ARCIS), 6 Benue Road, University of Ibadan, Nigeria

Journal of Internet Banking and Commerce, 2015, vol. 20, issue 03, 01-29

Abstract: This study examines the factors influencing intention to adopt internet banking by postgraduate students of the University of Ibadan Nigeria. The study adopted the Technology Acceptance Model and Theory of Planned Behaviour as the theoretical framework. The survey instrument employed involved design and administration of a total of 522 survey questionnaires within the University. The results of the study reveal no significant relationship between demographic characteristics of the students and intention to adopt internet banking, while the individual factors (attitude, trust, perceived usefulness, perceived ease of use and perceived behavioural control), and social factor (subjective norms) significantly influenced intention of the students to adoption internet banking. The study concludes that even though some students are yet to adopt the use of internet banking, their attitude towards online banking is favourable. It is therefore recommended that banks should intensify efforts to improve the security of online banking platform as well as continue to educate their customers on the perceived benefits of internet banking in addition to making the platform more user-friendly and easy to use.

Keywords: Adoption; Intention; Internet banking; Postgraduate students; University of Ibadan (search for similar items in EconPapers)
JEL-codes: A11 (search for similar items in EconPapers)
Date: 2015
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