Social Networks as Marketing Tools

Nozha Erragcha () and Rabiaa Romdhane ()
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Nozha Erragcha: Doctor of Marketing , Faculty of Law, Economics and Management of JendoubaTunisia
Rabiaa Romdhane: Doctor of Marketing and Assistant at the Graduate Institute of Business and Accounting of Bizerta University of Tunis Carthage

Journal of Internet Banking and Commerce, 2014, vol. 19, issue 1, 01-12

Abstract: The aims of this paper is to reinforce the literature on the digital social networks and their influences on the marketing Having presented and categorized the digital social, networks, we highlighted, the opportunities which brings Web2.0 to the marketing. The advent of Web2.0 imposed fundamental changes Which required the revalorization of the role of the consumer in the marketing approach. Indeed, this one is not passive any more, but it becomes a co-value-creating for the company

Keywords: Social media; Web2.0; Digital native; Coproduction; Marketing2.0 (search for similar items in EconPapers)
JEL-codes: A14 (search for similar items in EconPapers)
Date: 2014
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