When Customer Behaviours Change, Should Banks’ Approaches to Online Trading Stay the Same?

Cecilia Rossignoli () and Alessandro Zardini ()
Additional contact information
Cecilia Rossignoli: Full Professor, University of Verona, Business Administration Department, Verona, Italy
Alessandro Zardini: Research Fellow, University of Verona, Business Administration Department, Verona, Italy

Journal of Internet Banking and Commerce, 2013, vol. 18, issue 2, 01-16

Abstract: What drives the behaviors of banks and their customers in time of profound changes? The modern economic crisis has significantly affected consumers’ willingness to invest and made them more price sensitive, more rational in their decision making, and thus more challenging for banks to serve. Considering these relevant changes, banks have pursued projects to improve their internal processes and online services. Considering these changes in customer behavior and in the banking sector, some crucial questions arise. How has the strategy banks use to provide online trading services changed in the past decade? Can outsourcing and new managerial practices resolve the lack of specific competencies and assets that marked the banking sector in the past? This study, conducted in an Italian banking context, suggests that banks can attain all three elements by engaging in smart sourcing of online services to minimize costs, gain and sustain competitive advantages, and promote strategic assets.

Keywords: Online trading; Resource Based View; Transaction Cost Theory; Italian (search for similar items in EconPapers)
JEL-codes: B17 (search for similar items in EconPapers)
Date: 2013
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ris:joibac:0296

Access Statistics for this article

Journal of Internet Banking and Commerce is currently edited by Vijaya Lakshmi, Nahum Goldmann and Dale Pinto

More articles in Journal of Internet Banking and Commerce
Bibliographic data for series maintained by Dale Pinto ().