Victimized by Phishing: A Heuristic-Systematic Perspective

Zhengchuan Xu () and Wei Zhang ()
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Zhengchuan Xu: School of Management, Fudan University
Wei Zhang: College of Management, UMass Boston

Journal of Internet Banking and Commerce, 2012, vol. 17, issue 3, 01-16

Abstract: Phishing has become an ever-present, ever-increasing threat to information security, yet theory-based, systematic research on the behavioral aspect of this phenomenon is rather limited. In this paper, we propose the Heuristic-Systematic Model (HSM) as an overarching theory to solidify the theory base for this line of research. We note the theoretical synergy between HSM and other theories used in previous research, and illustrate how HSM can be used to develop a research model investigating the psychological mechanism underlying the effectiveness of phishing attacks.

Keywords: Phishing; Information Security; Heuristic-Systematic Model; Victimization (search for similar items in EconPapers)
JEL-codes: A14 (search for similar items in EconPapers)
Date: 2012
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