Usage Patterns of Electronic Banking Services by Urban Educated Customers: Glimpses from India

A J Joshua () and Moli P Koshy ()
Additional contact information
A J Joshua: Manipal Institute of Management, Manipal University
Moli P Koshy: Cochin University of Science & Technology

Journal of Internet Banking and Commerce, 2011, vol. 16, issue 1, 01-12

Abstract: The major banks in India are increasingly providing services through electronic channels such as ATMs, internet banking, tele banking and mobile banking. The paper is an attempt to examine the various usage patterns by customers of these technologyenabled services provided. A survey research is conducted among the customers of some of the leading banks in India who are residing in the selected metro and urban banked centres in India . The findings show that though ATMs have been widely adopted, the level of adoption of other electronic banking means like internet banking, tele banking and mobile banking despite their potential are yet to pick in a big way. The usage patterns revealed through this study has several pointers to bank managements in india.

Keywords: Banking; Electronic banking services; Technology-enabled service (search for similar items in EconPapers)
JEL-codes: G24 (search for similar items in EconPapers)
Date: 2011
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ris:joibac:0374

Access Statistics for this article

Journal of Internet Banking and Commerce is currently edited by Vijaya Lakshmi, Nahum Goldmann and Dale Pinto

More articles in Journal of Internet Banking and Commerce
Bibliographic data for series maintained by Dale Pinto ().