Customer Perspectives on E-business Value: Case Study on Internet Banking

Rahmath Safeena () and Hema Date ()
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Rahmath Safeena: National Institute of Industrial Engineering
Hema Date: National Institute of Industrial Engineering

Journal of Internet Banking and Commerce, 2010, vol. 15, issue 1, 01-13

Abstract: Information technology is considered as the key driver for the changes taking place around the world. Internet banking (IB) is the latest and most innovative service offered by the banks. The transformation from the traditional banking to e-banking has been a 'leap' change. The evolution of e-banking started from the use of Automatic Teller Machines (ATMs) and telephone banking (tele-banking), direct bill payment, electronic fund transfer and the revolutionary online banking. This study determines the consumer’s perspective on internet banking adoption.

Keywords: Internet banking; Information and communication technology (ICT); Perceived usefulness; Risk; Awareness (search for similar items in EconPapers)
JEL-codes: D83 (search for similar items in EconPapers)
Date: 2010
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