Investors’ Adoption of Internet Stock Trading: A Study

Arwinder Singh () and H.S. Sandhu ()
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Arwinder Singh: GGS College for Women
H.S. Sandhu: Guru Nanak Dev University

Journal of Internet Banking and Commerce, 2010, vol. 15, issue 1, 01-21

Abstract: The purpose of this paper was to examine whether investors who adopted Internet stock trading perceived differently from those of non-adopters. The primary data based on 299 investors (149 adopters and 150 non-adopters) were analyzed using advanced multivariate techniques like factor analysis and discriminant analysis besides percentages, means, and Z-test. Results indicated that attitude dimensions and demographic variables contributed significantly in classifying investors as adopters or non-adopters in Internet trading. As regards attitude dimensions, ‘variety of financial products and safety’ contributed significantly in discriminating between adopters and non-adopters of Internet trading followed by the factor such as ‘convenience and transparency’. As far as the demographics were concerned, the mature/older, experienced, and businessmen investors were less likely to use Internet stock trading as compared to young, inexperienced, and non-businessmen investors.

Keywords: Internet stock trading; Investors; Attitude; Demographic variables; Discriminant analysis (search for similar items in EconPapers)
JEL-codes: G23 (search for similar items in EconPapers)
Date: 2010
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