Consumers with Sexual Performance Problems and Spam E-mail for Sexual Performance Products

Joshua Fogel () and Sam Shlivko ()
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Joshua Fogel: Brooklyn College of the City University of New York
Sam Shlivko: New York Law School

Journal of Internet Banking and Commerce, 2009, vol. 14, issue 1, 01-09

Abstract: Spam e-mail on sexual health topics arrive in e-mail inboxes. We study consumer responses to spam e-mail that advertise sexual performance products. Participants (n=200) with and without sexual performance problems were asked if they received, opened, and bought products from spam e-mail about sexual performance products in the past year. Comparisons were performed between those with and without sexual performance problems. Psychological factors of self esteem and perceived stress were measured. Those with sexual performance problems had significantly greater percentages than those without sexual performance problems for receiving (100.0% versus 73.5%, p=0.024), opening (66.7% versus 11.4%, p

Keywords: Internet; Electronic mail; Marketing; Advertising; Sexual dysfunction; Consumer behavior; E-commerce; E-health (search for similar items in EconPapers)
JEL-codes: L81 (search for similar items in EconPapers)
Date: 2009
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