An Experimental Investigation of Online Banking Adoption in China

Guangying Hua ()
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Guangying Hua: Bentley University

Journal of Internet Banking and Commerce, 2009, vol. 14, issue 1, 01-12

Abstract: Online banking, an Internet based service enabling people to do financial transactions, has been an obstacle for the development of e-commerce in China. This paper investigates the online banking acceptance in China. We conducted an experiment to investigate how users’ perception about online banking is affected by the perceived ease of use of website and the privacy policy provided by the online banking website. We find that both perceived ease of use and privacy policy have a significant impact on user’s adoption of online banking. In this study, we also investigate the relative importance of perceived ease of use, privacy, and security. Perceived ease of use is of less importance than privacy and security. Security is the most important factor influencing user’s adoption. A discussion of the implications of these results and limitations are provided at the end.

Keywords: Online banking; Information privacy; Security; Technology Acceptance Model (TAM); Experimental design (search for similar items in EconPapers)
JEL-codes: G24 (search for similar items in EconPapers)
Date: 2009
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