Customer Acceptance of Online Banking in Developing Economies

Tahir Masood Qureshi () and Muhammad Khaqan Zafar ()
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Tahir Masood Qureshi: International Islamic University Islamabad
Muhammad Khaqan Zafar: International Islamic University Islamabad

Journal of Internet Banking and Commerce, 2008, vol. 13, issue 1, 01-09

Abstract: Technology is affecting the life of every individual in this present age. Online banking is also one of the technologies which are getting recognition around the globe. There are a lot of customers around the world who are accepting this technology very quickly but in growing countries like Pakistan the adoption ratio is very high. There are many banks which are providing these facilities to customers. The basic purpose of this research is to evaluate the customer acceptance of online banking. Almost 50% of the clients shifted from traditional banking to online banking system. The core reason of this transfer is perceived usefulness, security and privacy provided by online banking.

Keywords: Customer acceptance; Online banking; Perceived usefulness; Security and Privacy; Perceived ease of use (search for similar items in EconPapers)
JEL-codes: G24 (search for similar items in EconPapers)
Date: 2008
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