A Framework for e-Commerce Implementation: Nigeria a Case Study

Ayo Charles K () and Fatudimu Ibukun Tolulope ()
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Ayo Charles K: Covenant University
Fatudimu Ibukun Tolulope: Covenant University

Journal of Internet Banking and Commerce, 2008, vol. 13, issue 2, 01-12

Abstract: The advent of the Internet has transformed the business environment in no small measure and has influenced the ways and manner businesses are transacted. This platform has brought about enhanced electronic and mobile business transactions. However, the advent of e-Commerce, m-Commerce or i-Commerce has placed a premium on the participating organisations or nations in terms of provision of the basic infrastructure for a secure, seamless and trusted business environment through the electronic media. This paper presents an exploratory study of the prospects of e-Commerce implementation and the factors inhibiting its growth. A set of questionnaire was designed, administered and analysed based on political, economic, social and technological (PEST) analysis. The PEST analysis is to help review the current practices with a view to developing a framework for Nigeria and other developing nations in Africa. Findings revealed that the Automatic Teller Machine (ATM) is the most widely used medium of e-Payment in Nigeria, which is not very suitable for e-Commerce implementation. Similarly, the Internet penetration is still abysmally low and is one of the major threats to e-Commerce implementation. However, the nascent democracy enjoyed in Nigeria is faced with some teething problems, but it promised with time, relative political stability, direct foreign investment, improved economical atmosphere, improved social services and technological development more than ever witnessed in the country. Therefore, a viable framework for Nigeria and Africa would be such that involves the private and public partnership (PPP). This consortium is expected to provide the platform for access to the Internet and popularize the use of e-Payment among other things.

Keywords: I-Commerce; E-Commerce; M-Commerce; E-Business; M-Business; Internet; E-Payment; PEST (search for similar items in EconPapers)
JEL-codes: L81 (search for similar items in EconPapers)
Date: 2008
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