E-Business in Pakistan: Opportunities and Threats

Ghulam Muhammad Kundi () and Dr. Bahadar Shah ()
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Ghulam Muhammad Kundi: Gomal University
Dr. Bahadar Shah: Gomal University

Journal of Internet Banking and Commerce, 2007, vol. 12, issue 3, 01-23

Abstract: Several studies of eBusiness in developing countries have emphasized the influence of obstacles related to PCs-penetration, cultural and economical infrastructure, and regulatory environment as major determinants of eBusiness success. IT has revolutionized the way organizations conduct business round the globe. Now business is conducted online (eBusiness) instead of conventional means. In Pakistan, eBusiness is facing both technical and non-technical issues from management perspectives. A huge body of research is going on to unfold the key issues of eBusiness. This paper focuses on the key components of each of the above mentioned issues e.g. cultural issues i.e. language, shopping habits, and use of credit etc. The primary data collected through structured questionnaires was analyzed and tested through correlation, regressions’ analysis and t-test. It has been found that all independent variables: economic, political, business, cultural and marketing is mutually correlated and has significant impact on shaping and reshaping of eBusiness in Pakistan. Moreover, management implications along with possible solutions to the barriers of eBusiness in Pakistan are presented

Keywords: E-Business in Pakistan; PC-penetration Infrastructure; Economics; Politics; Business; Culture; Marketing Issues (search for similar items in EconPapers)
JEL-codes: M21 (search for similar items in EconPapers)
Date: 2007
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