Marketing and Brand Design of Destination Experiences: The Role of ICT

Dora Agapito () and António Lacerda ()
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Dora Agapito: University of Algarve, Postal: Research Centre for Spatial and Organizational Dynamics, Faculty of Economics, University of Algarve, Campus de Gambelas, 8005-139 Faro, Portugal, http://www.cieo.pt/
António Lacerda: University of Algarve, Postal: Escola Superior de Educação e Comunicação, Estrada da Penha, Campus da Penha, 8005-139 Faro, Portugal, http://esec.ualg.pt/home/pt

Journal of Tourism, Sustainability and Well-being, 2014, vol. 2, issue 3, 201-216

Abstract: The proliferation of Information and Communication Technologies (ICT) with particular emphasis on internet have been rapidly adapted to tourism, where new opportunities for design and marketing strategies for destinations are being explored in both physical and virtual environments. Furthermore, the process of designing strong brands and facilitating positive and memorable experiences are central activities concerning destinations aiming to become more competitive. Accordingly, Destinations Marketing Organizations (DMOs) are now exploring ICT and new forms of human interactions with a view to offer new opportunities for visitors to engage in the process of co-creating enhanced destination experiences in a technology-based environment. Considering that ICT both contribute to the process of designing innovative destination experiences and support enhanced individuals' experiences before, during and after the trip, the purpose of this paper is to explore the role of ICT in the marketing and brand design of destination experiences.

Keywords: Tourist Experiences; Destinations Experiences Marketing; Brand Design; ICT (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2014
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Citations: View citations in EconPapers (2)

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