The Role of Imagery and Experiences in the Construction of a Tourism Destination Image

Nelson Matos (), Julio Mendes () and Patrícia Pinto ()
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Nelson Matos: University of Algarve, Postal: Lecturer of Marketing, School of Management, Hospitality and Tourism, University of Algarve, Campus da Penha, 8005-139 Faro, Portugal,, http://esght.ualg.pt
Julio Mendes: University of Algarve, Postal: Assistant Professor, Faculty of Economics, University of Algarve, Campus de Gambelas, 8005-139 Faro, Portugal, http://fe.ualg.pt
Patrícia Pinto: University of Algarve, Postal: Member of the board of the PhD program in Tourism, Faculty of Economics, University of Algarve, Campus de Gambelas, 8005-139 Faro, Portugal, http://fe.ualg.pt

Journal of Tourism, Sustainability and Well-being, 2015, vol. 3, issue 2, 135-154

Abstract: This paper addresses the role of imagery and tourism experiences (TEs) in the construction of tourism destination image (TDI). It highlights the importance of the construct imagery at all stages of consumption, because of the intangibility that characterizes tourism and services in general. This aspect gains importance since it is impossible for tourists to experience the desired holidays prior to visitation, leading the way for imagery to become an essential element to inspire and to influence them during the decision-making process, and consumption before, during and after the experience. A conceptual model resulting from the literature review and the potential theoretical contribution of the model are discussed.

Keywords: Imagery; Destination Image; Tourism Experience; Decision Making Process (search for similar items in EconPapers)
JEL-codes: L80 L83 (search for similar items in EconPapers)
Date: 2015
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Citations: View citations in EconPapers (2)

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