Beyond Borders: Exploring Digital Nomadism through the Push-Pull Lens

Elif Acuner, Bilgen Mete and Kübra Özer
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Elif Acuner: Recep Tayyip Erdogan University, Ardesen Tourism Faculty, Ardesen, Rize, Türkiye
Bilgen Mete: Recep Tayyip Erdogan University, Ardesen Tourism Faculty, Ardesen, Rize, Türkiye
Kübra Özer: Recep Tayyip Erdogan University, Ardesen Tourism Faculty, Ardesen, Rize, Türkiye

Journal of Tourism, Sustainability and Well-being, 2025, vol. 13, issue 4, 287-308

Abstract: This research aims to identify the factors influencing the travel tendencies of digital nomad tourists within the frame work of push–pull theory. A qualitative research approach was adopted, employing a phenomenological design. Semi-structured, in-depth interviews were conducted with ten digital nomads selected through purposive sampling, and the data obtained were analysed using descriptive analysis. The findings indicate that the push factors motivat ing digital nomads to leave their current locations include flexibility and the pursuit of freedom, escape from monot ony, the search for new experiences and exploration, psychological and personal development, work–life balance and motivation, and professional opportunities. Conversely, the pull factors attracting digital nomads to specific destinations comprise internet and technological infrastructure, the availability of co-working spaces and a digital nomad community, affordable living costs, visa facilitation and legal regulations, environmental qualities and an in spiring atmosphere, touristic attractions and activities, the openness of local communities to interaction and cultural integration, as well as health, hygiene, and safety conditions. This study contributes to the literature by conceptualis ing digital nomadism as a holistic lifestyle and offers valuable insights into how destinations can better accommodate this expanding segment of travellers.

Keywords: Digital Nomad; Digital Nomad Tourist; Travel Tendencies; Push Pull Theory (search for similar items in EconPapers)
JEL-codes: L83 Z32 (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:ris:jspord:021933

DOI: 10.34623/hbxq-vx13

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