Economics at your fingertips  

When sustainability of a tourism destination is a requirement: Does the consumer perceive sacrifices in diving experiences?

Polyanna Nascimento () and Salomão Farias ()
Additional contact information
Polyanna Nascimento: Federal University of Pernambuco (Brazil), Postal: Federal University of Pernambuco, Brazil,
Salomão Farias: Federal University of Pernambuco (Brazil), Postal: Federal University of Pernambuco, Brazil,

Journal of Spatial and Organizational Dynamics, 2017, vol. 5, issue 2, 115-126

Abstract: Consumer behaviour refers to some subjective characteristics of individuals, their cultural principles and living experiences throughout their lives, aspects that awaken the individual’s desire to consume certain products and services and sometimes the tendency to give up some personal and discretionary resources to concretize this consumption, in other words, to make sacrifices. In this present study, the emphasis focuses on the understanding of the way Dutch and Brazilian consumers carry out the sacrifice in diving experiences, while the practice of sustainability is required. Therefore, the aspects that motivated this study are related to the need to explore the sacrifice theme in consumer relations, mainly when associated with products and services where the hedonic experience is felt, as it is through diving. The research is interpretative, considering that it captures objective results from the studied phenomenon, by using semi-structured interviews collected with divers, totalling twenty-three interviews in Brazil and Netherlands. The collected data was analysed according to content analysis. The results pointed out the relationship between sacrifices and sustainability, in diving experiences associated with the abdication of resources such as: recreation, time, comfort and money. Moreover, the predisposition to sacrifice something is directly related to living experiences during the practice of the activity, considering that it awakens positive feelings and generates a strong individual affective commitment. These aspects emphasize the provision of the individuals to follow the rules for sustainability determined by tourist destinations for diving, as well as the desire to explore without destroying, aiming to keep practicing that activity are that location.

Keywords: Sacrifice; Diving; Sustainability; Consumer Behaviour (search for similar items in EconPapers)
JEL-codes: Q26 Z33 (search for similar items in EconPapers)
Date: 2017
References: View references in EconPapers View complete reference list from CitEc
Citations: Track citations by RSS feed

Downloads: (external link) Full text (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link:

Access Statistics for this article

Journal of Spatial and Organizational Dynamics is currently edited by Patrícia Pinto

More articles in Journal of Spatial and Organizational Dynamics from CIEO-Research Centre for Spatial and Organizational Dynamics, University of Algarve University of Algarve, Faculty of Economics, Campus de Gambelas, 8005-139 Faro, Portugal, President of the Centre: Saul Neves de Jesus, E-mail: Contact information at EDIRC.
Bibliographic data for series maintained by Silvia Fernandes ().

Page updated 2019-08-02
Handle: RePEc:ris:jspord:0935