FAST-FOOD MARKETING STRATEGIES AND THEIR IMPACT ON CHILDHOOD OBESITY

Afonso Herédia (), João Hipólito (), Odete Nunes (), Luísa Ribeiro (), Tatiana Moura () and Tito Laneiro ()
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Afonso Herédia: Universidade Autónoma de Lisboa, Postal: Universidade Autónoma de Lisboa, Lisbon, Portugal, http://autonoma.pt/pt/home.asp
João Hipólito: Universidade Autónoma de Lisboa, Postal: Centro de Investigação em Psicologia (CIP-UAL) Universidade Autónoma de Lisboa, Lisbon, Portugal, http://autonoma.pt/pt/home.asp
Odete Nunes: Universidade Autónoma de Lisboa, Postal: Centro de Investigação em Psicologia (CIP-UAL) Universidade Autónoma de Lisboa, Lisbon, Portugal, http://autonoma.pt/pt/home.asp
Luísa Ribeiro: Universidade Autónoma de Lisboa, Postal: Centro de Investigação em Psicologia (CIP-UAL) Universidade Autónoma de Lisboa, Lisbon, Portugal, http://autonoma.pt/pt/home.asp
Tatiana Moura: Universidade Autónoma de Lisboa, Postal: Centro de Investigação em Psicologia (CIP-UAL) Universidade Autónoma de Lisboa, Lisbon, Portugal, http://autonoma.pt/pt/home.asp
Tito Laneiro: Universidade Autónoma de Lisboa, Postal: Centro de Investigação em Psicologia (CIP-UAL) Universidade Autónoma de Lisboa, Lisbon, Portugal, http://autonoma.pt/pt/home.asp

Journal of Tourism, Sustainability and Well-being, 2017, vol. 5, issue 3, 296-315

Abstract: Overweight and obesity are growing health problems in children. The increase in fast-food consumption has greatly contributed to this phenomenon. Children are a frequent target for fast-food advertising, and the television is one of the most used marketing channels. We assessed the frequency of fast-food ingestion, television viewing time and body mass index (BMI) in children from 8 to 12 years of age. A quantitative approach was followed, using a self-report questionnaire. The sample was composed of 60 children with an age average of 9.88 years (SD=1.37). It was found that longer television viewing times were associated with higher frequency of fast-food ingestion for both school days (rS = 0.54, p

Keywords: Fast-Food; Television Advertising; Body Mass Index; Childhood Obesity (search for similar items in EconPapers)
JEL-codes: D10 (search for similar items in EconPapers)
Date: 2017
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