Brazilian cultural heritage and its potential for providing tourist experiences through interpretation

Ariadne Pignaton (), José A C Santos () and Mirian Tavares ()
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Ariadne Pignaton: University of Algarve, Postal: University of Algarve, http://www.ualg.pt/en
José A C Santos: ESGHT, UAlg, Postal: School of Management, Hospitality and Tourism (ESGHT) & Research Centre for Tourism, Sustainability and WellBeing (CinTurs), University of Algarve, http://www.ualg.pt/en/content/school-management-hospitality-and-tourism-esght
Mirian Tavares: FCHS, UAlg, Postal: Faculty of Human and Social Sciences (FCHS) & Centro de Investigação em Artes e Comunicação (CIAC), University of Algarve,, http://www.ualg.pt/en/content/faculty-human-and-social-sciences-fchs

Journal of Tourism, Sustainability and Well-being, 2019, vol. 7, issue 4, 291-303

Abstract: This paper discusses how interpretation of an artwork can contribute to intensifying heritage tourism experiences, based on an examination of the altarpiece of the former convent of Santo António do Carmo of Olinda, which was designed to promote Catholic triumphalism. The objective is to present the first level of artwork interpretation and highlight the importance of disseminating information about works of art, thereby providing a fuller understanding of their potential role in enhancing heritage tourism’s value. This qualitative, exploratory study included on-site visits and documentary research on the altar’s interpretation. The results suggest that interpretation about artistic objects is important, including key elements such as artistic movements (i.e. chronology), materials used, functions, artwork commissions, artistic affiliations and a brief corresponding description. The findings support the conclusion that interpretation makes tourist attractions more appealing and contributes to tourism development, as well as promoting interest in heritage and strengthening its value.

Keywords: Altarpiece; Art; Olinda; Potential; Cultural and Heritage Tourism (search for similar items in EconPapers)
JEL-codes: D60 D83 M53 N96 (search for similar items in EconPapers)
Date: 2019
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