CONSUMER BEHAVIOR IN THE DIGITAL AGE

Jose Saura (), Ana Reyes-Menendez (), Nelson Matos (), Marisol Correia () and Pedro Palos-Sanche ()
Additional contact information
Jose Saura: Rey Juan Carlos University, Postal: Rey Juan Carlos University, Madrid, Spain, http://www.urjc.es/
Ana Reyes-Menendez: Rey Juan Carlos University, Postal: Rey Juan Carlos University, Madrid, Spain, http://www.urjc.es/
Nelson Matos: Cinturs, Postal: Research Centre for Tourism, Sustainability and Well-being (CinTurs) & ESGHT, University of Algarve, Faro, Portugal, http://www.cinturs.pt/site/index.php
Marisol Correia: CiTUR, Postal: CiTUR & ESGHT, Universidade do Algarve, Faro, Portugal, http://citur-tourismresearch.com/
Pedro Palos-Sanche: University of Seville, Postal: University of Seville, Seville, Spain, http://www.us.es/

Journal of Tourism, Sustainability and Well-being, 2020, vol. 8, issue 3, 190-196

Abstract: In recent decades, the Internet, evolving technologies, and social media have led to the evolution of consumer behavior. The changes in customer behavior driven by digital developments provide many opportunities and challenges that businesses also need to deal with online. The better companies know about the behavior of their customers, the easier they can engage with them using strategies such as content marketing, User Experience (UX), influencers marketing, User-Generated Content (UGC), or Electronic Word of Mouth (eWOM). These strategies are essential to get more sales and to develop businesses online, as such strategies increase the engagement with users and influence their behavior. This Special Edition of JOSD focuses on the analysis of consumer behavior in the digital age and, by doing so, contributes to extant knowledge about digital marketing strategies, online consumer behavior, and new digital business models such as mobile applications or shared economy.

Keywords: Consumer Behavior; Digital Age; Digital Strategies; Digital Business (search for similar items in EconPapers)
JEL-codes: M30 M31 M37 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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