Smart Handling of Covid-19 by a Cultural Destination, Pushkar

Monika Barnwal () and Vijay Kumar ()
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Monika Barnwal: Jamia Millia Islamia, Postal: Department of Tourism & Hospitality Management, Jamia Millia Islamia, New Delhi, India, http://www.jmi.ac.in/
Vijay Kumar: Jamia Millia Islamia, Postal: Department of Tourism & Hospitality Management, Jamia Millia Islamia, New Delhi, India, http://www.jmi.ac.in/

Journal of Tourism, Sustainability and Well-being, 2022, vol. 10, issue 4, 250-260

Abstract: The study aims to propose the understanding of shared responsibilities and social networking of a cultural destination in which different stakeholders, along with tourists, collectively can act responsibly towards any crisis. Through the example of a cultural destination, Pushkar, this study depicts various actions its stakeholders took to face the COVID-19 pandemic and attained zero covid-19 cases through effective crisis management. This study is a theoretical approach based on secondary data in analyzing the potentiality of a cultural destination to act smartly and responsibly during emergencies like the global COVID-19 pandemic. The study proposes the Shared Responsibilities Model (SRM) showcase, a roadmap for any destination to depict better crisis management through sharing responsibilities and social networking.

Keywords: Cultural Tourism; Covid-19; Smartness; Social Network; Cultural Sustainability; Stakeholders. (search for similar items in EconPapers)
JEL-codes: Z32 (search for similar items in EconPapers)
Date: 2022
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