Estrategia de diversificación de mercados en las empresas exportadoras de fresa en México

Rubén Molina Martínez () and Jesús S. Gastélum Valdez ()
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Rubén Molina Martínez: UMSNH
Jesús S. Gastélum Valdez: UMSNH

Revista Nicolaita de Estudios Económicos, 2015, vol. X, issue 2, 45-64

Abstract: This research aims to identify key factors that determine market diversification of the Mexican exporters of strawberries and to propose a solution to the identified problem. using Likert scale of five points to know how the variables are perceived by companies to carry out the strategy of market diversification. The universe of study was 17 strawberries exporters located in México. To make the results analysis it was used SPSS software. The results were that the factors that most matters for the strawberries exporters to develop a geographical diversification strategy are exporting experience, productivity and firm size.

Keywords: exportation; Likert scale; market diversification; strategy (search for similar items in EconPapers)
JEL-codes: F20 M00 (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:ris:rnicee:0096

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