THE IMPACT OF USING THE INTERNET IN PROMOTING ROMANIAN INDUSTRY

Carmen Pastiu

Annals of Spiru Haret University, Economic Series, 2012, vol. 3, issue 1, 119-124

Abstract: Central element of the marketing mix, advertising can differentiate the companies in Romanian industry through the strategy used by each company. The present paper summarises the results of a qualitative research conducted in 15 companies acting in food, mechanical processing, textile, leather, and footwear industries. Throughout this study the benefits of using online promotion were highlighted and a diagnosis regarding the use of the Internet for promoting products in Romanian industry was performed.

Keywords: online promotion /advertising; contextual advertising; PPC; Text Link Advertising (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:ris:sphecs:0169

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