ROMANIAN TOURISM MARKETING RESEARCHES

Viorica Jelev ()
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Viorica Jelev: “Spiru Haret” University, Economic Sciences Faculty

Annals of Spiru Haret University, Economic Series, 2016, vol. 16, issue 3, 53-67

Abstract: In sustainable development, tourism plays a vital role, with a high contribution in Romania’s economic recovery and relaunching. Raising the touristic product from the established values to those corresponding to the standards and preferences of the foreign tourists involves initiating and promoting actions that include, on one hand, the progress of the processes of education and training of a mentality appropriate to the current type of development, and on the other hand, emphasizing sustainable development in regions of touristic reception. Based on these considerations, this paper aims to determine how the touristic products must be designed, from the point of view of marketing, to comply with the sustainability principles. To this end, we analyzed a research on consumption of touristic services in Romania, realized by INSOMAR, but also an analysis of the Romanian tourism seen by foreigners.

Keywords: sustainable development; country brand; touristic product; research; foreign tourist; touristic circuit (search for similar items in EconPapers)
JEL-codes: M39 Z32 (search for similar items in EconPapers)
Date: 2016
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