THE STRATEGY OF PROMOTING AND SELLING MEDICINES ON THE ROMANIAN MARKET

Ioan Aurelian Stănescu () and Elena Gurgu
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Ioan Aurelian Stănescu: Spiru Haret University, Faculty of Economic Studies, Master’s Degree Program in Marketing and Public Relations in Business, Postal: Fabricii Street, No. 46G, Sector 6, Bucharest, Romania, Tel.: +40214551020

Annals of Spiru Haret University, Economic Series, 2019, vol. 19, issue 4, 97-112

Abstract: For the purpose of writing this paper, we have been to choose this subject as it is a core part of the pharmaceutical companies' business strategy for promoting medicines. Regarding the importance of the research theme and the business environment, it is crucial that anyone connected to this business should realize the importance of organization, details, good deployment and impact of each event. In this respect, marketing can be seen as a true system of economic activities related to the programming of products and services that have the role of satisfying the requirements of current and potential consumers considerably, but is also linked to prices, promotion and distribution products or services. Taking into consideration the importance that marketing has within the pharmaceutical field and the huge budgets that medical and pharmaceutical companies spend for the events organized in this domain, I consider that a company which is able to have a new approach and a new vision for the organization of events and sharing medical education to doctors and medical information to patients will have a big success.

Keywords: medicine; marketing; pharmaceutical industry; medicine promotion strategy (search for similar items in EconPapers)
JEL-codes: M30 (search for similar items in EconPapers)
Date: 2019
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