IMPACT OF DIGITALIZATION IN MANAGEMENT OF INTERNATIONAL BUSINESS IN ORGANIC AGRICULTURE. WAYS TO RESPOND TO CHALLENGES. USH PRO BUSINESS, INTER-BIO, WALLACHIA HUB STUDY CASE

Costin Lianu (), Irina-Gabriela Rădulescu () and Simona Corina Dobre (gudei) ()
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Costin Lianu: “Spiru Haret” University, Faculty of Economic Sciences, Postal: 46G Fabricii, Street, District 6, Bucharest, Romania, Tel.: 0213169793
Irina-Gabriela Rădulescu: Petroleum-Gas University of Ploiesti, Faculty of Economic Sciences, Postal: 39, București Ave, Ploiesti, Romania, Tel.: +40244573171
Simona Corina Dobre (gudei): The Bucharest University of Economic Studies, Economics and International Affairs Doctoral School, Postal: 11 Tache Ionescu Street,, Tel.: +4021319190,

Annals of Spiru Haret University, Economic Series, 2020, vol. 20, issue 2, 105-125

Abstract: Digital technologies are used increasingly in everyday life, in any aspects of human activities.Pandemics like coronavirus imposed stricter rules for health, and people, most probably, will prefer to be safer with organic products.Even before the crises, organic agriculture especially was on the path to digitalization.Now we realize better that Digitally Conducted Organic Agrifood (DCOA) solutions will emerge even faster.This paper is investigating the trends of evolution of digital transformation in organic agri-food industry and their impact on trade flows with food products. We look at the new emerging business models triggered by the DCOA solutions and the managerial challenges this will require especially for innovative start-ups, farmers and SMEs in agri-food sector.

Keywords: digital technologies; organic agri-food industry; emerging business models; innovation ecosystem (search for similar items in EconPapers)
JEL-codes: F23 (search for similar items in EconPapers)
Date: 2020
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