IMPACT OF BAD DIGITAL MARKETING STRATEGIES ON COMPANIES’ PROFIT AND BRAND IMAGE

Gunel Maharramli ()
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Gunel Maharramli: Azerbaijan State Oil and Industry University, Postal: Azerbaijan State Oil and Industry University

Annals of Spiru Haret University, Economic Series, 2020, vol. 20, issue 4, 155-164

Abstract: This research has been conducted to help us understand how digital marketing mistakes have a negative impact on the future, reputation and profitability of brands. Over recent times, digital marketing has become one of the most commonly used areas in marketing, and its development continues from day to day. Using a number of different types of research methods, it has been shown that the existence of the internet has also provided numerous strategies and tools for the development of this field. In this research you can understand that having so many conditions and perspectives, however, does not mean that everything will always be easy and that everything will be on the way. In this article, it is possible to learn about some of the wrong advertising strategies or methods used. The article also provides statistical information on the most commonly used areas in digital marketing. This article will also help you understand where a lack of information can make you ineffective and how you can prevent it

Keywords: digital marketing; internet; strategy; advertisement; tools; traditional marketing (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2020
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