UTMS Journal of Economics

2010 - 2025

Current editor(s): Prof. Ace Milenkovski, PhD

From University of Tourism and Management, Skopje, Macedonia
Contact information at EDIRC.
Bibliographic data for series maintained by Assistant Professor. Dejan Nakovski, PhD ().

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Volume 16, issue 2, 2025

INVESTIGATING DYNAMIC SPILLOVER EFFECT OF WORLD PRICES TO MACEDONIAN FOOD PRICES pp. 171-188

Danica Unevska Andonova and Magdalena Petrovska

NEURO-MANAGEMENT AND STRATEGIC DECISION-MAKING: INTEGRATING NEUROSCIENCE IN TO ORGANIZATIONAL LEADERSHIP AND CONSUMER BEHAVIOR pp. 189-195

Flamur Miftari

WHAT DRIVES WOMEN’S LABOR MARKET ACCESS IN TUNISIA? A MICROECONOMETRIC INVESTIGATION pp. 196-210

Henda Kharroubi and Imtinen Ben Saied

DIGITALIZATION IMPACT ON TUNISIAN LABOR MARKET pp. 211-222

Imtinen Ben Saied

THE CONCEPT OF ZERO MARGINAL COST IN THE STREAMING INDUSTRY pp. 223-236

Joško Lozić, Katerina Fotova Čiković and Ivana Martinčević

PROPERTIES OF M-GROUPOIDS RELATED TO (M,N)-VARIETIES pp. 237-240

Lidija Gorachinova-Ilieva

NORTH MACEDONIA IN THE WESTERN BALKANS: BETWEEN REGIONAL AND EUROPEAN INTEGRATION pp. 241-250

Goran Kitevski and Katerina Mijalova

Volume 16, issue 1, 2025

OHRID BETWEEN IDENTITIES: IMAGE, EXPERIENCE, AND TOURIST PERCEPTION pp. 1-10

Goran Kitevski, Ace Milenkovski and Mijalce Gjorgievski

INDUSTRY SYMBIOSIS – LITERATURE REVIEW AND SITUATION IN NORTH MACEDONIA pp. 11-29

Aleksandar Erceg, Jovana Damoska Sekuloska and Vera Boškovska

THE EFFECT OF ACCESSIBILITY, FINANCIAL LITERACY, SELFCONTROL, AND INCOME ON INTEREST IN SAVING AT A BANK FOR DISABILITIES pp. 30-47

Natasya Adinda Putri, Inayati Nuraini Dwiputri and Ekaterina Isupova

THE ROLE OF THE INTERNATIONAL CODE OF ETHICS FOR PROFESSIONAL ACCOUNTANTS IN UNETHICAL SITUATIONS pp. 48-61

Ivana Dropulić, Maja Letica and Mirela Mabić

SATISFACTION OF VISITORS WITH THE WELLNESS TOURISTSERVICES OF REPUBLICOF CROATIA pp. 62-73

Vedran Milojica and Romina Alkier Tomić

ECOTOURISM AND ITS IMPORTANCE FOR HUMAN RESOURCES DEVELOPMENT IN THE REPUBLIC OF NORTH MACEDONIA pp. 74-81

Ljupco Janevski, Mijalce Gjorgievski and Dejan Nakovski

ACHIEVING COMPETITIVENESS WITH MARKETING 5.0 IN NEW BUSINESS CONDITIONS pp. 82-92

Mihalj Bakator, Marija Vukoja and Dino Manestar

NAUTICAL TOURISM AS A KEY TOURIST PRODUCT FOR THE IMPROVEMENT OF TOURISM IN SERBIA pp. 93-101

Predrag Todorov and Ljupčo Milenkovski

HOW COMPETITIVE IS TOURIST OFFER OF ADRIATIC CROATIA? ANALYSIS OF CURRENT STATE pp. 102-114

Irijana Rajković, Sara Fuch and Marija Vukoja

ANALYSIS AND INFLUENCE OF EDUCATION AND TALENT OF MANAGERS ON BUSINESS COMMUNICATION IN COMPANIES pp. 115-128

Dino Baricevic and Irijana Rajkovic

Volume 15, issue 2, 2024

THE AUGMENTED DICKEY-FULLER TEST FOR THE STATIONARITY OF THE FINAL PUBLIC CONSUMPTION AND GDP TIME SERIES OF THE REPUBLIC OF NORTH MACEDONIA pp. 109-124

Zoran Ivanovski and Nadica Ivanovska

GLOBAL CHALLENGES OF THE FUTURE. CAN WE SOLVE THEM? pp. 125-134

Goran Bandov

SUSTAINABILITY OF THE TRADITIONAL CONCEPT OF PERFECT COMPETITION UNDER THE CONDITIONS OF DIGITAL TECHNOLOGY pp. 135-147

Ante Čović, Ljerka Cerović and Dario Maradin

DIGITIZATION OF THE RECRUITMENT PROCESS: A CASE STUDY OF THE TALENTLYFT PLATFORM pp. 148-155

Katerina Fotova Čiković and Sara Puljević

ASSESSMENT OF OHRID’S TOURISM POTENTIAL BY USING TEMPERATURE HUMIDITY INDEX AND ITS CONTRIBUTION TO INTERNATIONAL TOURISM MARKETING pp. 156-163

İlknur Zeydan and Özgür Zeydan

THE IMPACT OF ENTREPRENEURSHIP TO ECONOMIC GROWTH IN TUNISIA: APPLICATION OF THE ARDL MODEL pp. 164-171

Neila Ben Afia, Imtinen Ben Saied and Radhia Amairia

EVENT (OVER)TOURISM IN OHRID (NORTH MACEDONIA): CRITICAL THINKING pp. 172-186

Biljana Petrevska and Simona Martinoska

BEYOND POLITICAL: TOURISM (RE)SHAPING THE IMAGE OF THE BALKANS pp. 187-199

Goran Kitevski and Katerina Mijalova

BEYOND WORDS: THE IMPORTANCE OF ACTIVE LISTENING ON TEACHING PERFORMANCE pp. 200-217

Melani Novakovska and Aleksandar Stojkov

Volume 15, issue 1, 2024

GUIDING RELIGIOUS TOURISM DEVELOPMENT IN NORTH MACEDONIA: STRATEGIC INSIGHTS pp. 1-11

Mijalche Gjorgievski, Ace Milenkovski and Dejan Nakovski

WOMEN'S INCLUSION IN RESEARCH: COMPARISON OF INVOLVMENT IN RESEARCH FOR DEVELOPING AND DEVELOPED COUNTRIES pp. 12-21

Blagica Novkovska, Angela Milenkovska Klimoska and Violeta Milenkovsk

GEO-ECONOMICAL AND GEOPOLITICAL (GEOSTRATEGIC) IMPLICATION FROM THE WAR IN UKRAINE ON THE BLACK SEA AND SOUTHEAST EUROPEAN REGIONS pp. 22-26

Blagoj Conev and Jana Ilieva

THE EFFECTIVENESS OF SOCIAL MEDIA MARKETING ON PURCHASING DECISIONS pp. 27-38

Daliborka Blazheska, Angela Milenkovska Klimoska and Viktorija Trajkov

https://utmsjoe.mk/past-issues/2-uncategorised/52-vol-15-no-1 pp. 39-53

Aleksandra Stoilkovska, Marija Apostolova Nikolovska and Gordana Serafimovic

ENHANCING WORKPLACE ENVIRONMENT BY ADDRESSING MOBBING: IMPACTS ON MOTIVATION AND PRODUCTIVITY pp. 54-63

Jana Ilieva, Aleksandra Stoilkovska and Aco Todosovski

COMPARATIVE OVERVIEW OF INTEROPERABILITY IN DISTRIBUTED MEDICAL SYSTEMS THROUGH DATA EXCHANGE STANDARDS IN MACEDONIA, USA AND AUSTRAILA REGARDING HEALTH PROVIDERS AND INSURANCE AGENCIES pp. 64-70

Leonid Djinevski and Sime Arsenovski

EMPIRICAL ANALYSIS OF THE RELATIONSHIP BETWEEN HAPPINESS AND AGRICULTURAL PRODUCTIVITY IN AFRICAN COUNTRIES pp. 71-82

Rachida Khaled and Neila Ben Afia,

ACUPUNCTURE TREATMENT EFFECTS AND ECONOMIC ADVANTAGES IN TREATING CHRONIC CONDITIONS pp. 83-86

Jihe Zhu, Blagica Arsovska and Kristina Kozovska

THE RELATIONSHIP BETWEEN INVESTMENT IN DIGITAL BRANDING AND GLOBAL COMPETITIVENESS pp. 87-98

Valentina Mucunska Palevska, Viktorija Trajkov and Angela Milenkovska Klimoska

THE IMPACT OF MODERN MANAGEMENT THEORIES pp. 99-108

Fljamur Miftari

Volume 14, issue 2, 2023

ANALYSIS OF THE INFLUENCE OF LEADERSHIP ON THE MOTIVATION OF EMPLOYEES IN THE TOURISM SECTOR OF THE REPUBLIC OF SERBIA pp. 134-143

Ace Milenkovski, Janovac Tatjana and Oliver Momčilović

THE INFLUENCE OF COVID-19 PANDEMIC ON THE GLOBAL BUSINESS TRENDS AND MANAGEMENT PRACTICES pp. 144-159

Natasha Ristovska, Daliborka Blazheska and Sashko Gramatnikovski

THE EPISTEMOLOGICAL ROLE OF S&P 500 SIGNAL’S NONSTATIONARITY ON INVESTORS’ DYNAMIC SENTIMENT FORMATION: EVIDENCE FOR INVESTORS’ PROSPECT THEORY PREFERENCES pp. 160-165

Gojart Kamberi

HARNESSING LOCAL WISDOM: A CORNERSTONE FOR RURAL TOURISM DEVELOPMENT pp. 166-176

Dafinka Mucunska and Mijalce Gjorgievski

FAMILY ENTREPRENEURSHIP AS AN INITIATOR OF CHANGE IN CROATIAN TOURISM pp. 177-187

Ivan Čapeta

EXPLORING THE RELATIONSHIP BETWEEN DIGITAL SKILLS, ONLINE BUYING, AND ENCOUNTERED PROBLEMS ACROSS EUROPE pp. 188-198

Nina Angelovska Stankov

SIGNIFICANCE AND COMPARATIVE ANALYSIS OF TOURIST INTERNET PLATFORMS BOOKING AND AIRBNB pp. 199-211

Srđan Maričić, Irijana Rajkovic and Dino Baricevic

IMPACT OF AGEING AND TECHNOLOGICAL PROGRESS ON LABOUR PRODUCTIVITY pp. 212-222

Josipa Višić

Volume 14, issue 1, 2023

FASHION FRANCHISES - REVIEW OF CROATIA AND NORTH MACEDONIA pp. 1-16

Aleksandar Erceg, Vera Boškovska and Ljiljana Kukec

INDICATOR BASED ECOTOURISM PLANNING pp. 17-24

Mirjana Bartula and Viktor Radun

EXPLORING THE EPISTEMOLOGICAL ROLE OF THE DECOMPOSED S&P 500 SIGNAL COMPONENTS ON THE FORMATION OF INVESTORS’ SENTIMENT pp. 25-42

Gojart Kamberi

FRANCHISING IN SERBIA: TRENDS AND PERSPECTIVES pp. 43-51

Milica Stanković, Jovana Džoljić, Vladimir Popović and Tiana Anđelković

STRATEGIC BRAND MANAGEMENT IN FUNCTION OF IMPROVING THE COMPETITIVE POSITION OF TOURIST DESTINATIONS pp. 52-62

Daliborka Blazheska, Natasha Ristovska and Dejan Nakovski

ACHIEVING COMPETITIVENESS WITH MARKETING 5.0 IN NEW BUSINESS CONDITIONS pp. 63-73

Mihalj Bakator, Marija Vukoja and Dino Manestar

THE INFLUENCE OF THE PROMOTIONAL MIX WITH THE APPLICATION OF INTEGRATED MARKETING INSTRUMENTS IN THE IMPLEMENTATION OF CORPORATE BRANDING STRATEGIES IN FUNCTION OF COMPETITIVE POSITIONING OF THE BRAND pp. 74-86

Valentina Mucunska Palevska, Sashko Gramatnikovski and Angela Milenkovska Klimoska

NAUTICAL TOURISM AS A KEY TOURIST PRODUCT FOR THE IMPROVEMENT OF TOURISM IN SERBIA pp. 87-94

Predrag Todorov and Ljupcho Milenkovski

ANALYSIS AND INFLUENCE OF EDUCATION AND TALENT OF MANAGERS ON BUSINESS COMMUNICATION IN COMPANIES pp. 95-107

Dino Baricevic and Irjana Rajkovic

THE IMPORTANCE OF SMALL HOTELS IN TOURISM INDUSTRY DEVELOPMENT pp. 108-121

Angela Milenkovska Klimoska and Viktorija Trajkov

RESISTANCE OF SMALL ENTERPRENEURSHIP IN CROATIA TOURISM TO GLOBAL HEALTH CRISIS pp. 122-133

Ivan Čapeta