RESEARCH ON BEHAVIORS OF GOVERNMENT'S TOURISM MARKETING

Shan Quian
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Shan Quian: Wuhan University of Technology, Management College, China

UTMS Journal of Economics, 2010, vol. 1, issue 1, 99-106

Abstract: Tourism has become one of the world's largest industries with broad prospects and large industrial scale. In tourism marketing, planning and packaging the image of destinations, promotion, and participating in nonprofit marketing have become inevitable choice of all levels of governments. This paper firstly discusses inevitability and necessity of government tourism marketing, and then analyzing their roles. On these basis, paper discusses the strategy of the implementation of government tourism marketing, respectively, promoting the image, location, destination organization, and information technology support.

Keywords: Tourism; Marketing; Government; Strategic Behavior (search for similar items in EconPapers)
JEL-codes: L83 M31 (search for similar items in EconPapers)
Date: 2010
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Citations: View citations in EconPapers (1)

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