SATISFACTION OF VISITORS WITH THE WELLNESS TOURISTSERVICES OF REPUBLICOF CROATIA

Vedran Milojica and Romina Alkier Tomić
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Vedran Milojica: Independent Researcher
Romina Alkier Tomić: Faculty of Tourism and Hospitality Management, University of Rijeka, Croatia.

UTMS Journal of Economics, 2025, vol. 16, issue 1, 62-73

Abstract: In order for destinations to be able to respond to the challenges imposed by the tourist market, they must observe visitor´s attitudes and adapt their offer accordingly. In search of ways of how to improve their health and quality of life, travelers choose to travel motivated by wellness services.To be able to satisfy their needs, wellness service providers need to measure how satisfied they are with the wellness tourist offer and make necessary modifications. The purpose of this paper is to determine the level of satisfaction of tourists with the wellness tourism offer in the Republic of Croatia, and based on the findings propose improvements. Findings indicate that visitiors are relatively satisfied with wellness tourist offer. Lower level of satisfaction was determined with innovativeness of wellness offer, offer of educations focused on visitors learning healthy ways of preparing food and drinks, offer of alternative therapies, adaptation of wellness offer to people with special needs, and ability for visitors to practice meditation and yoga. Based on the findings authors emphasize the potential of further improvement of previously mentioned elements of offer, which would contribute in Croatia achieving greater success on international tourist market and improving visitor´s quality of life.

Keywords: wellness tourism; wellness services; satisfaction; Republic of Croatia (search for similar items in EconPapers)
JEL-codes: L83 Z32 (search for similar items in EconPapers)
Date: 2025
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