Economics at your fingertips  


Suzana Baresa (), Zoran Ivanovic and Sinisa Bogdan ()
Additional contact information
Suzana Baresa: University of Rijeka, Croatia
Sinisa Bogdan: University of Rijeka, Croatia

UTMS Journal of Economics, 2017, vol. 8, issue 3, 281-293

Abstract: The franchise in the global marketplace enables many globally known brands. With its business concept, it enables integration, learning and acceptance of various cultural, historical, religious and other customs and habits. Consumers prefer a proven and expected standard product quality and services, no matter where they are, they expect and want the same quality provided by franchise companies (shops, restaurants, hotels, and others) of well-known brands in different places. It can be concluded that the franchise enables the transfer of business knowledge, experience and technology to an unlimited space. Franchise is largely present as a way of doing business in the world and it has an impact on national economies. Companies can use it as a strategic growth model, as a model for launching a whole new business. Since Croatia has enough potential to develop franchise business that is not sufficiently exploited, that potential could be largely exploited in addition to overcome certain problems. Conducting a systematic analysis of franchise business and development would contribute to this. This paper deals with basic concepts related to the franchise business, features and characteristics, advantages and disadvantages of franchise business, the impact it has on the national economy (US example), and a comparative analysis of the franchise business in Croatia compared to other Central European countries.

Keywords: know-how; brand; royality; franchise (search for similar items in EconPapers)
JEL-codes: G32 L14 M55 (search for similar items in EconPapers)
Date: 2017
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1) Track citations by RSS feed

Downloads: (external link) ... -Ivanovic-Bogdan.pdf Full text (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link:

Access Statistics for this article

UTMS Journal of Economics is currently edited by Prof. Zoran Ivanovic, PhD

More articles in UTMS Journal of Economics from University of Tourism and Management, Skopje, Macedonia Contact information at EDIRC.
Bibliographic data for series maintained by Prof. Zoran Ivanovic, PhD ().

Page updated 2019-10-11
Handle: RePEc:ris:utmsje:0221