NEURO-MANAGEMENT AND STRATEGIC DECISION-MAKING: INTEGRATING NEUROSCIENCE IN TO ORGANIZATIONAL LEADERSHIP AND CONSUMER BEHAVIOR

Flamur Miftari
Additional contact information
Flamur Miftari: Faculty of Business Economic, Skopje, Republic of North Macedonia

UTMS Journal of Economics, 2025, vol. 16, issue 2, 189-195

Abstract: Neuro-Management has emerged in the last two decades as an interdisciplinary paradigm that integrates neuroscience with management sciences. While classical management theories viewed organizations through the lens of rational planning and control, modern research shows that human decision-making is deeply shaped by emotions, intuition, and neurobiological processes. This paper aims to provide a comprehensive analysis of neuro-management, focusing on its role in strategic decision-making, leadership, and consumer behavior, with applications in tourism and marketing.Drawing on literature from neuroscience, organizational behavior, and behavioral economics, the paper shows how the brain processes information under conditions of uncertainty, stress, and social interaction. .The empirical analysis includes data from Harvard Business Review, UNWTO, and recent neuroeconomic experiments, illustrated through figures and tables. Findings reveal that over 55% of managerial decisions are influenced by emotions and intuition, while in tourism, emotional memory accounts for nearly 30% of repeat visits. Stress and framing effects are shown to alter strategic choices, highlighting the limits of purely rational models.The study concludes by proposing a conceptual Neuro-Management Framework, which integrates rational analysis with emotional intelligence and neuroscience-based insights. Practical implications include leadership training through neuroplasticity, application of consumer neurometrics, and adoption of ethical guidelines for neuromarketing.

Keywords: Neuro-Management; Strategic Decision-Making; Neuroeconomics; Consumer Behavior; Organizational Neuroscience (search for similar items in EconPapers)
JEL-codes: D83 D87 L83 M10 M12 (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
https://utmsjoe.mk/files/Vol.16.No.2/4.NEURO-MANAG ... ONSUMER-BEHAVIOR.pdf

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ris:utmsje:022224

Access Statistics for this article

UTMS Journal of Economics is currently edited by Prof. Ace Milenkovski, PhD

More articles in UTMS Journal of Economics from University of Tourism and Management, Skopje, Macedonia Contact information at EDIRC.
Bibliographic data for series maintained by Assistant Professor. Dejan Nakovski, PhD ().