EVENT MANAGEMENT AND ORGANIZATION IN LOCAL COMMUNITIES AS A STRATEGIC TOOL FOR PROMOTION AND DEVELOPMENT

Sara Fuchs
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Sara Fuchs: Faculty of Tourism and Hospitality Management, University in Rijeka, Croatia.

UTMS Journal of Economics, 2026, vol. 17, issue 1, 63-77

Abstract: Events in local communities are increasingly recognized as important instruments of social, cultural, and economic development, as well as effective tools for promotion and the creation of a positive community image. High-quality event management and organization can contribute to strengthening local identity, increasing visibility, and encouraging the active participation of residents and visitors. The aim of this scientific paper is to analyze the role of event management and organization in local communities and to examine their impact on community promotion and public perception. The paper is based on a review of relevant literature in the fields of event management, local development, and place marketing, complemented by an empirical study conducted using a questionnaire survey. The research was carried out on a sample of participants attending local events, and the collected data were analyzed using descriptive statistical methods. The results indicate a strong relationship between the quality of event organization, participant satisfaction, and the positive perception of the local community's image. Furthermore, the findings suggest that wellorganized events can serve as effective instruments for enhancing community attractiveness, strengthening social cohesion, and supporting local development objectives. The paper highlights the need for a strategic and systematic approach to event management as an integral component of the long-term development and promotion of local communities.

Keywords: Event management; Local development; Community promotion; Place marketing; Participant satisfaction (search for similar items in EconPapers)
JEL-codes: L83 M31 R58 Z10 (search for similar items in EconPapers)
Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:ris:utmsje:023084

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