ASSESSMENT OF OHRID’S TOURISM POTENTIAL BY USING TEMPERATURE HUMIDITY INDEX AND ITS CONTRIBUTION TO INTERNATIONAL TOURISM MARKETING

İlknur Zeydan and Özgür Zeydan
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İlknur Zeydan: Oral and Dental Health Application and Research Center, Türkiye
Özgür Zeydan: Department of Environmental Engineering, Zonguldak Bülent Ecevit University, Türkiye

UTMS Journal of Economics, 2024, vol. 15, issue 2, 156-163

Abstract: Ohrid is an important tourist destination in North Macedonia. Ohrid City is located on the coast of Ohrid Lake. Tourism in Ohrid is not well-developed because of inadequate financial and cultural promotion. Especially, outdoor tourism depends on climate. Using the bioclimatic (thermal) comfort conditions, the true tourism potential of a destination can be evaluated. The purpose of this study is to evaluate the tourism potential of Ohrid by implementing the thermal comfort index. THI was applied for the determination of bioclimatic comfort. Five years (2019-2023) of meteorological data was downloaded from the Visual Crossing website. Monthly average THI scores were calculated. As a result, four different THI classes were revealed: cold, cool, comfortable, and hot. June – September period is determined as the most comfortable season for tourism. Local and governmental authorities, businesses in the tourism sector, and tour operators can use these results for the development of tourism in Ohrid. Seasons and activities may be organized according to the bioclimatic comfort levels. The development of tourism in a region also contributes to international tourism marketing.

Keywords: tourism potential; bioclimatic comfort; temperature humidity index; Ohrid (search for similar items in EconPapers)
JEL-codes: Z32 (search for similar items in EconPapers)
Date: 2024
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