EVENT (OVER)TOURISM IN OHRID (NORTH MACEDONIA): CRITICAL THINKING

Biljana Petrevska and Simona Martinoska
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Biljana Petrevska: Faculty of Tourism and Business Logistics, Goce Delcev University, Stip
Simona Martinoska: Faculty of Tourism and Hospitality - Ohrid, St. Kliment Ohridski University - Bitola, Republic of North Macedonia.

UTMS Journal of Economics, 2024, vol. 15, issue 2, 172-186

Abstract: Ohrid is the most famous summer tourism destination in North Macedonia attracting approximately twice as many tourists in the main season as there are residents. This study offers a critical thinking of the significant adverse effects of overtourism. More specifically, it openly discusses sustainability challenges from excessive visitation of cultural events, particularly live music concerts during summer peak season. The study concludes the importance of introducing a monitoring system along with strategic involvement in a comprehensive manner of all levels stakeholders to adequately prevent detrimental effects on the uniqueness of the destination. It also encourages the establishment of systems for assessing domestic visitors and day trippers as the largest challenge to effectively cope with overcrowding events. Finally, the results open a discussion on how sustainable tourism growth may be maintained in the face of serious issues brought up by cultural events.

Keywords: cultural events; overtourism; sustainability; Ohrid; tourism development (search for similar items in EconPapers)
JEL-codes: D61 H41 R11 (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:ris:utmsje:0377

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