The balanced scorecard – financial perspective versus customer perspective on the german banking market in the 21st century

Klaus Kocher () and Ludomir Slahor ()
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Klaus Kocher: PhD.-Student Faculty of Management Comenius University in Bratislava
Ludomir Slahor: Faculty of Management Comenius University in Bratislava, Department of Economics and Finance

Zeitschrift für interdisziplinäre ökonomische Forschung, 2015, issue 1, 23-28

Abstract: During the past ten years, and notably during the financial crisis of 2007, the German banking market has experienced large financial losses along with some restructuring in various corporate structures of banks. For this reason, the fundamental tensions between financial and customer perspective in the different types of credit institutions will be discussed in this paper. One of the tasks herein is to lay out the specific structure of the German banking market while also undertaking a basic banking classification besides the capital contributions on the part of households. The balanced scorecard will be used to assist us in understanding the relationship and difficulties between the financial perspective and that of the customer, allowing us to individually analyze the different bank structures in light of the different interests. In doing so, we will consider the usefulness of the balanced scorecard as a sensible strategic management process for financial institutions and also consider which banking world related components of the everyday world of finance can be related to the different perspectives of a balanced scorecard. In conclusion, we will explicitly elaborate the tension between the financial and customer perspectives in light of the different credit institutions existing on the German market.

Keywords: Financial Institution; Corporate Governance; Balanced Scorecard; F inancial Perspective; Cust omer Perspective (search for similar items in EconPapers)
JEL-codes: G10 G20 G30 M21 (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:ris:zfioef:0018

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